Founder-led Shopify Plus consulting.
10+ Shopify and Shopify Plus stores shipped, 95% client retention. Store audits, Plus migrations, custom apps, and unified commerce strategy for Canadian and US retailers.
End-to-end Shopify Plus expertise
We partner with Canadian and US retailers at every stage — from your first audit to a fully unified commerce operation on Shopify Plus.
Store Optimization & Audits
A thorough review of your store's performance, UX, conversion flow, and tech health. We surface what's costing you revenue and hand you a clear roadmap to fix it.
Learn moreCustom Apps & Integrations
Purpose-built Shopify apps and seamless integrations connecting your ERP, PIM, OMS, and fulfillment stack — one ecosystem, zero duct tape.
Learn morePlatform Migrations
Moving from WooCommerce, Magento, or a legacy build to Shopify or Shopify Plus — zero downtime, full data integrity, and a smoother launch than you thought possible.
Learn morePerformance & Scaling
Faster storefronts, resilient infrastructure, and architecture that handles peak traffic without breaking a sweat. Built for the long run.
Learn moreStrategy Consulting
A unified view of your online, retail, and wholesale channels — aligned around real business goals. We help you cut through the noise and execute with precision.
Learn moreAnalytics & Reporting
Custom dashboards that surface the metrics that matter. Revenue, retention, order velocity — tracked in real time, across every channel.
Learn moreFour problem-shapes. One team behind every brief.
We don't list anonymized client logos with invented metrics. Below is the shape of work we ship. Named references and specifics on request, with client permission.
Legacy → Plus, without the launch panic
Magento, WooCommerce, BigCommerce, or a custom build. Catalog, redirects, customer history, ERP — all moved under a real cutover plan.
Subscriptions, OMS, ERP — the unglamorous wiring
Purpose-built Shopify apps and integrations that hold the back-office together. Built in TypeScript, deployed on the edge, owned by one team.
POS + online + wholesale, one source of truth
Click-and-collect, real-time inventory across locations, B2B portals — built on Shopify so the merchandiser and the developer agree on what a SKU is.
Hydrogen storefronts, edge delivery, sub-2s LCP
Re-architected for Core Web Vitals and editorial-grade content without giving up the Shopify back-end. Server components, image pipelines, and the boring stuff that ships.
Hands-on across the Shopify ecosystem
Built for growth. Proven in the real world.
We don't build websites. We build the commerce infrastructure that powers serious retail growth.
Four phases. No surprises. The same two senior founders on every brief, from kickoff to post-launch.
Discover
Wk 1–2
A deep audit of your store — performance, UX, conversion flow, tech stack, and growth blockers. We don't guess; we map.
Strategize
Wk 2–3
A data-backed roadmap: prioritized initiatives, clear KPIs, timelines, and architecture decisions aligned to your goals.
Implement
Wk 3–10
We embed with your team to build, migrate, or optimize — from custom apps to full platform launches.
Optimize
Ongoing
Continuous measurement, A/B testing, and iteration. We stay after launch because that's when the real work begins.
Two senior builders. No layers in between.
You work directly with the people writing the code and making the calls — not a rotating cast of junior contractors.
No invented quotes. No invented numbers.
Most of our work runs under NDA. We'd rather under-claim than stage a testimonial section. Three operating principles instead.
Named references, on request.
Most of the work runs under NDA. We don't fabricate anonymized quotes to fill a section. Tell us your shape — DTC, B2B, multi-location — and we'll route you to the founders who can vouch for the specific surface.
Under-claim. Always.
If we can't prove a number to a board on a Tuesday morning, it doesn't go on the homepage. Ranges over averages. Directional over decimal. The number we don't ship is usually the one we'd most want to.
The brief lives forever.
Every engagement is touched by both founders, from kickoff through to post-launch. There is no junior cohort, no offshore handoff, no account-manager telephone game. The same two people you meet in week one are the same two people fixing the regression in month nine.
Push back. No signup.
Field notes from the consulting practice. Anyone can drop a counter, a war story, or ask a stupid question without making an account. We read everything.
The first thing I do on a Plus migration is lock the freight rules. 99% of cart abandonment after replatforming traces back to surprise shipping math, not the actual product.
reply on the pageIf your product page LCP is over 2.5s on a real Pixel device, your hero image is doing 80% of the damage. Compress and convert to AVIF before you optimize anything else.
reply on the pageReplatforming cost is rarely the platform fee. It's the integrations you forgot: ERP, OMS, 3PL, tax engine, subscription billing, returns. Map those before you scope the storefront.
reply on the page
Got questions? We have answers.
The most common things retailers ask us before getting started.
Let's build something that lasts.
Tell us where your commerce is going. We'll show you how to get there faster.